Harman Atchison Research Forms New
Alliance with Greenfield Online
Harman
Atchison Research provides custom research solutions for clients
in the fast-paced restaurant, packaged goods, and telecommunications
industries. Joe Harman, president, realizes the importance
of offering clients online research services. "Oftentimes,
clients are looking to conduct a project that is either too
costly or time-consuming to conduct via telephone or mall.
In several situations, our partnership with Greenfield has
allowed us to meet our clients' needs when other options could
not deliver within the cost or time constraints."
When
asked about the success of the partner program, Keith Price,
vice president, client development for Greenfield Online said,
"We have a distinct advantage over our competition in
that we offer our clients a fully integrated solution which
encompasses unsurpassed sampling capabilities, vast research
experience, and offers access to our advanced research technologies.
Our partners appreciate our full-service offering."
Greenfield
Online has pioneered the concept of conducting marketing research
via the Internet and has developed unsurpassed sampling capabilities,
including one of the largest and most robust online research
panels, as well as the ability to recruit from the Microsoft
Network, which receives more than 65 million unique monthly
visitors.
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