Statistical support includes basic comparison testing and multivariate analysis (Regression, ANOVA, Factor Analysis, Cluster Analysis, Discriminant Analysis).

Specialized techniques we frequently use include:

Penalty analysis, which identifies the product attributes negatively impacting satisfaction.

Turf Analysis, which identifies the combinations of flavors or varieties that satisfy the maximum number of customers with the fewest flavors/varieties.

Perceptual Mapping, which graphically depicts your brand's positioning relative to competition.

Quadrant Analysis, which identifies the areas of strong and weak performance relative to the importance consumers place on each performance issue (quality, price, etc.).