Our firm is one of the most exacting managers of market research in the industry. When you choose Harman Atchison, you can be sure that your data collection will be tightly controlled. Our management methods include:

Regular Monitoring
Our phone room supervisors and your project team routinely monitor telephone interviewing.

Daily Reviews
We review our data collection partners' work on a daily basis to confirm that the questions net the intended responses and that the interviewers properly probe on open-ended questions.

Field Auditing
We utilize a national network of field auditors to check on field interviewers on-site and in malls.

Phone Validation
We validate mall-intercept interviews with telephone follow-up to verify the surveys were completed by the target audience.