At Harman Atchison Research, we have extensive experience fielding projects that range from simple designs to complex, cutting edge methodologies. And because all projects — big and small — receive the direct involvement of the principals, your results will be timely, accurate, insightful and provide the answers you need.

We tailor traditional and evolving quantitative research techniques to meet your research objectives. No marketing challenge is either too small or so complex that it cannot benefit from our extensive background in quantitative research and our direct, hands-on approach.

We'll help you answer questions about…

Your Brand
     Brand Equity Evaluation
     Awareness, Attitude and Usage Studies

Your Customers
     Customer Segmentation
     Customer Satisfaction

Your Products
     Product Testing and Optimization
     Pricing Elasticity
     Package Evaluation
    Advertising Tracking Studies

Your Ideas
     New Product/Service Concept Evaluation
     Menu Idea Screening
     Menu Concept Testing
     Product Name Evaluation
     Copy Testing